Access millions of smart shoppers
Reach, engage, and convert Klarna's high-intent audience at the point of purchase.
100m+
shoppers
24m
daily interactions
23%
higher average order values
Reach high-intent shoppers
Attract shoppers that are already primed with purchases and payments at top of mind. Tap into an entire global community that's ready for shopping.
A full-funnel media offering
We offer a performance-based media mix that puts you in front of high-intent shoppers across the funnel and multiple channels—from awareness to conversion.
3x
click-through rates with Ads
8-12x
return on ad spend with Search
1.3x
conversion rates with Affiliate
Which marketing solution is right for you?
I want to target high-intent shoppers leveraging Klarna’s first-party data.
I want to boost brick and mortar traffic using in-store shopper insights.
I want my products to be discovered by Klarna shoppers who are actively searching.
I want to lower my CPC and improve ROAS with my Google search budget.
I want to convert Klarna shoppers through curated, personalized content.
I want to increase conversions and AOV by pairing cashback with flexible payment options.
I want to grow product visibility through authentic creator partnerships and incremental influencer reach.
I'm not sure and would like to explore options.
Ads
Deliver on business goals by increasing brand awareness, traffic, and conversions—both onsite and in-store.
Programmatic Ads
Klarna Ads help advertisers easily reach high-intent shoppers for specific purposes.
Drive-to-store Ads
Boost frequency and acquire new customers. Get in-store shopping behavior insights and target the right people.
Search
Engage shoppers in the consideration set by diversifying search spend with high-performing products.
Brand and Product Search
Join Klarna’s powerful search engine. Let consumers discover your business with ease by showing your products to millions of our shoppers.
Comparison Shopping Service
Switch to Klarna's Comparison Shopping Service (CSS) and save up to 20% on CPC while boosting your ROAS—backed by a trusted Google CSS provider.
Affiliate
Leverage a variety of publisher models in one, and convert savvy shoppers with a premium experience—no matter what motivates them to purchase.
Content
Klarna shoppers are actively seeking brands like yours. Get in front of them with personalized content and relevant products.
Cashback
Convert more shoppers and drive higher AOVs by pairing cashback with flexible payments to help shoppers get the most out of their spend.
Creator Network
Increase product visibility and connect with active, engaged audiences through Klarna’s global creator network.
Engage shoppers across their journey
Tap into Klarna’s full media network, from owned channels like app and email to offsite placements, for more effective shopper engagement.